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Social Media: The Vaping Trend You Can't Ignore

  • Writer: S J
    S J
  • Jul 27, 2024
  • 4 min read

Updated: Apr 23

Today, social media controls a large number of opinions and actions all over the world. These are the platforms through which we get influenced by fashion, food, beauty, health, and many more, influencing trends and actions right from the choice of clothing to food choices and even how people define health and fitness. There is still no doubt that one of the major areas where social media can be considered to have influenced society is vaping.

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Instagram, YouTube, and Twitter are the social media platforms that young people are more likely to engage in for social media marketing. Popular social media influencers received monetary incentives to post content encouraging the use of e-cigarettes and presenting positive views about the products online.


Social media on vaping

Watch for a few minutes on the social media platform, and you will see shiny images of vape devices in the hand, vapor clouds, and celebrities promoting new vapor flavors. The social appeal of vaping is quite clear. Vaping is flashy, bright-colored e-juice containers, and commonly represented as the smoking of electronic cigarettes,, as opposed to normal tobacco cigarettes. These platforms make a vaping appeal to the eyes and the mouth, so it looks more like a fashion statement.

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The majority of these pages have a huge number of followers, and they post their own vaping experiences, recommend different products, and show rather complex tricks with their vaping devices. They frequently depict vaping as a trendy, acceptable, and popular activity, all of which drastically affects the audience’s mindset.

There are stylish influencers who make videos of how they use the vape, do cool tricks with smoke and offer it with cool music and exciting stories. This kind of content is especially interesting to teens and young people who have not fully developed the abilities of critical thinking and decision-making.


Viral Nature of Vaping Content

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Social media platforms are built with the idea of going viral, and as is the case, vaping has not been left behind. Social media steers this in the correct direction with clips that range from 15 to 60 seconds featuring vaping tricks, reviews, and unboxing. These videos can then use lively, attractive jingles and all sorts of effects, and are generally shareable, more so for young ones.

The result is that vaping content has a wider chance of being seen since it incorporates current trending hashtags. By using tags like #vapetricks or #vapenation, the users are introduced to a lot of posts, which makes it all look like a people’s place, encouraging the users to post something.

The tags mentioned, such as #vapecommunity, #vapetricks, and #vapelife, enable a vaping group of individuals to easily browse and share content, hence forming a virtual community for the same. This aspect plays a role in enhancing people’s attitude towards vaping, making it look like something normal and acceptable in society. This feeling of inclusion may be very compelling, making more people use a vape, even though they did not have any interest in it prior.


Tastemakers of Vaping

Influencers are the modern-day tastemakers, and they cannot be ignored as far as the promotion of vaping trends is concerned. celebrities with millions of subscribers with a dedicated niche audience, these people influence public opinion through their appealing and interesting content, and for this get paid.

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The factor that makes these endorsements so powerful is due to the real-life persona that influencers post. In this case, a post with a positive experience of an influencer using a particular vape product is more like a word from a friend as opposed to an advertisement. It goes a long way in influencing the buying preference of their followers as far as vaping is concerned.


Glamorization

Although social networking websites have helped make vaping popular and as a healthier replacement to smoking, these sites also contribute to the glorification of vaping. This glamorization may at times direct the audience’s attention away from risks associated with the use of vaping devices, especially to the young people who may not know the repercussions of their decisions.

trendy vape devices, Influencers advertising for vape,

From the analysis, it would be seen that educational posts about the dangers of vaping face the challenge of not trending as glamorous posts usually do. The challenge for public health organizations and advocates is thus to develop high-quality messages that will engage as well as inform, even in light of the glamour associated with vape culture. This task is very important to provide different points of view on vaping to society, especially youths.


The Evolving Influence of Social Media

Every day, new vaping tendencies appear on social networks.

New trends such as Instagram Reels and TikTok Challenges keep opening new channels for vaping content to develop. These trends are also flowing, always in a process of evolution and development, and ready to incorporate the newest social media trends and products.

The rules for addressing vape-related content are also being tightened, while social networks are adopting measures to limit the availability of such posts, especially to children. However, it is also a fact that vaping will not disappear from the online space, as the content creators are pretty flexible and innovative.



Impact

Vaping and e-cigarette-related information and advertising do not carry as many legalities and limitations as those of normal tobacco ads.

Challenges of regulating third-party marketing through influencers' social media means youths may be exposed to harmful products.

Therefore, the challenge in today’s society is to discover how parents, educators, and policymakers can embrace the social media influence factor positively while steering away from the associated risks.

It can be confirmed that social media has an immeasurable and extensive influence on vaping trends. This emphasizes the fact that these platforms have a lot of power in as much as shaping and dictating the behavior and perception of people. it is high time to monitor the problem and its evolution in the following years to address the negative effects of social networks on vaping properly. Therefore, the next time you watch the new vape trick performance or the fabulous vape device in your feed, let’s draw attention to these factors.


References


Michael Nedelman, Roni Selig and Arman Azad, CNN, Wed December 19, 2018, JUUL: How social media hyped nicotine for a new generation

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